Itacho vs sen-ryo: menu and price comparison
Casual or premium chain sushi?
Itacho vs sen-ryo: Menu and Price Comparison
Itacho and sen-ryo are both a step up from belt sushi, but they suit different meals. Itacho is better value for sharing, with big sets at HKD 11–15 a piece. sen-ryo is better for a calm handmade lunch and premium platters.
The verdict. Choose Itacho for groups and shared sets — Set F, 36 pieces for HKD 536. Choose sen-ryo for a quiet set lunch at about HKD 100–200, or a premium party platter — 42 pieces for HKD 1,238.
Side by side
| Itacho | sen-ryo | |
|---|---|---|
| Format | Sit-down, shared sets | Sit-down, handmade, set lunches |
| Small set | Set A: 12 pcs, HKD 136 | Pick & mix: 4 pcs from HKD 56 |
| Value set | Set C: 18 pcs, HKD 237 | Pick & mix: 12 pcs from HKD 168 |
| Large set | Set F: 36 pcs, HKD 536 | Special platter: 42 pcs, HKD 1,238 |
| Per piece | ~HKD 11–15 | ~HKD 14 standard, ~HKD 36 deluxe |
| Lunch | Sets all day | Lunch sets ~HKD 100–200 |
| App | — | Members-only e-coupons |
Itacho's strengths
Itacho's sets are built for sharing. Set C — tuna, yellowtail and salmon (4 each) plus striped jack, flounder and the signature Itacho Shrimp (2 each) — is 18 mostly raw pieces for HKD 237. Set E suits children, with egg, inari and shrimp. See Itacho menu.
sen-ryo's strengths
sen-ryo is calmer and more polished. Lunch sets include sushi platters and combinations such as aburi sushi with beef udon. Its premium 42-piece platter has Hokkaido scallop, semi-fatty tuna, jumbo red shrimp and fatty tuna with leek. See sen-ryo menu.
For four people: Itacho Set F works out at about HKD 134 each. At sen-ryo, four lunch sets cost more but include soup and a drink at many branches.
Pick by occasion: group dinner → Itacho · business or solo lunch → sen-ryo · kids → Itacho Set E · premium party platter → sen-ryo.
Itacho prices are from a 2025 menu. Check your branch before ordering.
Common questions
Is Itacho cheaper than sen-ryo?
Per piece, usually yes.
Which is better quality?
sen-ryo's deluxe items are more premium; Itacho is stronger value.
Where else can I look?
See premium chain takeaway sets compared.
Compiled by our editorial team from chain websites and apps, delivery-platform menus, OpenRice listings, campaign announcements and Hong Kong dining coverage, retrieved September 2026. Itacho set prices are from a March 2025 branch menu. Delivery-app prices can differ from in-store prices and vary by branch. Prices, menus, branches and promotions change often; check before you go. No chain or platform paid for inclusion.